American Express - Director - Marketing Analytics

Job Description:

Business Overview :

- American express has 2 major businesses; each focused on the Consumer and Commercial payment products.

- The Global Commercial Payments (GCP) business at American Express is where the next stage of growth is expected to come from.

- The organization is focused on delivering increased billings and profitability from B2B products that focus on T&E as well as Raw Material / Inventory spend.

- Accelerating growth momentum, increasing profitability, and powering up our value proposition are key objectives for GCP organization.

- The Data, Strategy & Insights (DS&I) India team within GCP is instrumental in driving these objectives by providing actionable data driven insights and consultative solutions to corporate clients across the globe.

- Team is on its way to drive over $1B of top line growth in 2016 and is now being positioned as a competitive advantage.

- The open role is an exciting opportunity to be part of the GCP growth story in a dynamic, intellectually stimulating, open, fun and collaborative environment.

- The listed job is an exciting opportunity for supporting the Global Product Development & Operational Excellence organization and be a part of the Marketing Analytics - journey at DS&I.

- The Director of the Commercial Marketing Analytics team will be responsible for managing a team which partners closely with the regional Marketing teams and larger Commercial organization to support implementation of marketing strategies to influence customer behavior for increased engagement/loyalty. The Director will be responsible for a high performing 20+ person team focused on driving value-add analytics through Marketing initiatives to facilitate well-informed and effective decision making process across commercial organization.

- As a member of the DS&I India leadership team, this individual will also help to drive strategic direction of the organization and partner with colleagues across verticals.

Key Responsibilities include :

- Designing Acquisition Marketing reporting across Commercial to identify the contribution of Marketing to over sales organization in Commercial

- Managing Reporting for Customer Marketing teams in US Commercial Designing campaign effectiveness and measurement reporting to analysis the benefits

- Lead the reporting for COMET (digital strategy for CRM) to measure the impact of integrated, personalized and orchestrated marketing

- Leading the implementation of digital analytics and reporting for Global Marketing

- Create rule book to clearly define marketing contribution across customer life cycle and avoid overlaps with field

- Design and deliver consistent and insightful reporting solutions for Senior Leadership in Marketing Organization

- Partner with DS&I teams in developing, enhancing and measuring marketing triggers

- Lead updates & deep dives for Senior Leadership in Global Marketing

- Partner closely with Investment optimization team in Global Marketing to track metrics for 2017

- Design (in partnership with Marketing VP's ), implement and track scorecards for Marketing Organization

- Defining the reporting requirements for key strategic initiatives for business growth

- Managing relationship across different business units in American Express DS&I, GIM, GMS etc.) to create E2E solution for Marketing teams

- Driving thought leadership on multiple projects in partnership with verticals across Commercial and implementing impact strategy to support growth through marketing

- Creating growth opportunities for commercial with innovative and breakthrough analytical thinking

- Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Qualifications :

- Strong commercial and analytical acumen and an ability to assess complex and diverse information to drive business performance outcomes.

- Proven ability to attract, develop and lead a high performing and engaged team

- Strong relationship management and team orientation; ability to lead and influence others in a cross-functional environment

- Strong understanding of Marketing Landscape in financial organization

- Strategic thinker who can partner with key stakeholders to drive the direction of the business

- Knowledge of analytical, big data tools like SAS, VBA, Tableau, R

- Superior communication skills with stakeholders at all levels of the organization

- Proven ability to deliver results in a fast paced and highly matrixed environment

- Ability to make complex prioritization trade-offs and tactical decisions using sound business judgment, analytical and reasoning skills

- Ability to manage multiple and complex work streams and work across departmental boundaries and deliver a diverse set of initiatives that result in transformational outcomes

- A passion for innovation with demonstrated ability to drive capabilities innovation and resultant business growth; experience in applying existing and emerging technologies to deliver against customer goals

- Self-starter with ability to solve ambiguous/ open ended business challenges

- Hand on leader with ability to convert details into strategic insights

- 10-12 years of relevant work experience and preferably a Master's Degree or equivalent

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