American Express - Business Analyst - Customer Analytics

- Deliver custom analytics and insights focused on the product and marketing roadmap for American Express Website, Mobile App and Digital Partnership Products

- Support A/B and MVT experimentation analysis as well as define and develop new KPIs, customer segmentation(s) and predictive models to drive - digital adoption and engagement- for all customer facing digital assets across organisation

- Power in-depth strategic analysis and provide analytical and decision support by mining digital activity data and organisations closed loop data

- Gain deep functional understanding of the digital assets over time and ensure analytical insights are relevant and actionable

- Participate in ideation, design, and execution of MVT and A/B/N tests

- Experienced professional in a team member role, well versed in statistical modeling techniques. Nature of work is similar to Analyst 1 but level of supervision is lower.

- Position requires higher levels of knowledge and skill. Assigned tasks are of low to medium complexity

Qualification

- 1-2 years+ analytics experience with a background in quantitative business analysis and statistical and modeling techniques; experience in digital analytics preferred

- Graduate/Post graduate degree in Business, Finance, Economics, Statistics or a related field from a premier institute

- Knowledge of statistical software (SAS, SQL, Machine Learning) and manipulating large and complex data sets; experience with Teradata preferred

- Strategic thought leadership and problem solving skills with ability to solve unstructured and complex business problems

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