American Express - Assistant Manager - Campaign Analytics

The Campaign Delivery Specialist is responsible for delivering campaigns to card members and merchants apart from being involved in assisting the marketing team with sizing analysis and data extraction.

Roles in the GMS :

- CoE do B2B and B2C campaigns. A B2B campaigns is American express doing a campaigns for its merchant base globally while a B2C campaign is done to card members on behalf of the merchants.

- This role expects the individual to have great communication skills as it requires interfacing with global marketing partners on clarificatory discussions and alignment on the deliverables.

- The job also requires consultation on campaign sizing and targeting segmentation to the client manager, marketing managers. The role also demands that the person is aware of a campaign life cycle and the role of different parties involved in delivering the campaign from conceptualization to market.

- An example of campaign life cycle would be that Marketing team would work with Merchant Partners / Product teams and come up with a targeting and segmentation criteria and put the request in a Requirement Gathering tool.

- The request is then received by the campaign delivery specialist who does a clarificatory discussion with the requestor and aligns on the deliverables of the campaign. Once the alignment is complete the request is executed with a standard campaign management tool and the file is shipped to the internal team / vendor in a secure manner for the actual drop.

- The role also requires understanding of marketing concepts like creating test and control population for campaigns, direct marketing basics, Segmentation and Channel Strategy.

- The job also involves in working with other functional teams to access data elements, understand data being leveraged for campaigns and identify process improvement opportunities. From a technical perspective, the individual should have exposure to a campaign management tool like UNICA, Epiphany or home grown tool and advanced Excel knowledge. Individuals with basic or intermediate SAS and VBA knowledge would be preferred. This role may be subject to additional background verification checks.

Qualifications :

- Bachelor's or Master's degree in Business or Analytical focus (e.g. Finance, Statistics, Math, Accounting or Economics) and/or Engineering plus three years work experience in relevant Industry and Domain

- Exposure to Campaign Management life cycle - 2 years+ experience on standard Campaign management tool like Epiphany, Unica etc.

- Good oral and written communication skills

- Strong inter personal skills

- Equivalent combination of education, training and directly related experience

- Strong experience in analytical ability including statistical analysis

- Strong Skill in usage of Campaign tools, SAS EG, VBA for Excel, MS Office

- Strong experience with process improvement methodologies

- Exposure to Credit card domain would be a plus