Ambee - SEO Specialist

About Ambee: Ambee is building the data foundation to fight climate change. We leverage the power of data science, combined with proprietary on-ground and earth observational data, to give businesses and governments the weapons they need in the war on climate change. Ambee helps professionals, experts, and trailblazers across the globe take action and save the planet.

Responsibility:

- Plan and oversee the entire website architecture, restructuring page hierarchy where necessary.

- Develop effective and actionable SEO strategies to optimize keyword rankings.

- Implement A/B testing for various elements like meta titles, call-to-action buttons, and landing pages to identify the most effective strategies.

- Analyze and evaluate essential SEO metrics, including organic traffic, ranking positions, domain authority, conversions, engagement metrics, and more, offering actionable recommendations for enhancement.

- Conduct regular technical SEO audits and work with the web development team to fix technical website issues.

- Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives.

- Analyze data from analytics, search console, and tracking tools to identify opportunities for enhancing engagement. Utilize analytics for measuring and benchmarking on-site metrics and conduct tests to pinpoint areas for improvement.

- Lead the content strategy in alignment with SEO goals; identify popular and searched blog topics; ensure content adheres to SEO best practices.

- Distill complex ideas and thoughts down into concepts that non-SEO people can understand and make decisions with.

- Optimize site content, including metadata, headings, and duplicates for target keywords, improve URL structures, optimize images for search, ensure mobile-friendliness, and create high-quality, keyword-aligned, engaging content.

- Provide recommendations on various aspects, including page speed, rendering, lazy loading, server-side redirects, microdata tagging, and fundamental HTML tags.

- Develop high-quality backlinks from authoritative websites, manage the backlink profile to disavow low-quality or harmful links, and conduct competitor analysis to identify SEO strategies and growth opportunities.

- Monitor website performance using tools like Google Analytics and Search Console, and generate regular reports to assess the effectiveness of SEO initiatives.

- Keep updated with the latest SEO trends, search algorithm updates, and new SEO tools and best practices.

Skills:

- 3-5 years of experience is required.

- Proven SEO experience in implementing growth-focused strategies.

- Understanding of search engine ranking criteria and awareness of search engine algorithm changes and adaptability to evolving SEO best practices.

- Proficiency in identifying high-value keywords and understanding search intent.

- Proficiency in tools like Google Analytics, SEMRush, or Ahrefs to interpret data and draw insights.

- Knowledge of mobile search optimization, responsive design, and mobile user experience.

- Awareness of UX principles and how they impact SEO, including site navigation and layout optimization.

- Working knowledge of HTML- CSS- and JavaScript development and constraints

- In-depth experience with website analytics tools (e.g., Google Analytics- search console WebTrends)

- Capacity to collaborate seamlessly with cross-functional teams, including developers, designers, content creators, and marketers, ensuring cohesive implementation of SEO strategies.

- Ability to create comprehensive and easy-to-understand SEO reports detailing key metrics, trends, and actionable insights.