Amazon - Senior Product Marketing Manager - IIM/FMS/XLRI/IIFT/MDI

Job summary :

Amazon Advertising is dedicated to driving measurable outcomes for all advertisers and agencies. Our portfolio ranges from sponsored (search), display and video ads to insights and reporting. With tailored solutions for all businesses, we offer flexible pricing and buying models, including self-service, managed service, and programmatic to help optimize digital strategies.

As we roll out more products, enhance features, identify unique platform strengths and customer insights; it is critical for us to focus on effectively messaging, positioning, and marketing our solutions in ways that help customers understand the value across our entire product portfolio. Amazon advertising marketing team is looking for a single threaded Marketing leader who will be responsible for creating and strengthening our presence among the sellers/digital first brands.

Core responsibilities :

- Drive adoption of ad products and ensure that advertisers are retained. This needs a nuanced approach to make the right set of sellers (who are likely to benefit from ads) advertise rather than making every seller an advertiser.

- Expand the product value proposition and messaging frameworks, brand strategy, customer segmentation, and external messaging to suite the need of India based advertisers.

- Simplify advertising offerings & drive adoption of new product features by investing behind scalable & measurable educational initiatives.

- Serve as an internal advocate for customer needs; ensure broad awareness of, and empathy for, customer pain points.

- Design and execute high-performance marketing programs, year-round, that drive awareness, familiarity, and consideration of the Amazon Advertising suite of solutions.

- Set and hold a consistently high bar for content quality of all customer-facing marketing materials and events.

BASIC QUALIFICATIONS :

- Experience using data and metrics to measure impact and determine improvements

- Experience using Microsoft Excel to manipulate and analyze data

- Experience presenting metrics and progress to goal with stakeholders

- Experience building, executing and scaling cross-functional marketing programs

- 5+ years of marketing experience

- MBA pass outs from premium b-schools ( batches 2009-2017)

PREFERRED QUALIFICATIONS :

- Superior analytic and critical thinking skills

- Excellent communication skills

- Ability to work across multiple projects concurrently, while maintaining the highest level of quality in work

- Attention to detail

- Acceptable writing skills, reports, market insights, articles, email and related research writing

- Motivated self-starter & able to work under pressure with tight deadlines;

- Commitment to quality work and strong attention to detail

- Ability, initiative, and commitment to be a part of a culture of excellence