Amazon - Senior Manager - Portfolio Planning

The IN XCM (Cross-Category, Cross-Channel Marketing) team is looking for a talented marketing planning manager with a background combining strategic analysis and marketing strategy. This position will help develop the long-term marketing vision and investment strategy for Amazon marketing and advertising working across multiple categories, countries (India, Mexico, Brazil, Australia, SG and MENA), and channel teams. 

She/he will be responsible for deriving insights that inform overall marketing strategy and decisions across numerous marketing channels and customer life-cycles. We are looking for someone who is highly resourceful, customer focused, and can dive into analytical detail and be able to extract strategic implications from that analysis. Strong candidates must have the ability to work autonomously and have excellent written and verbal communications skills, and the ability to influence others, leading cross-functional teams. This role sits at the intersection of data and strategy, and candidates need to have a very strong right brain/left orientation and seasoned judgment.

Responsibilities Include :

- Develop country-level Amazon marketing investment strategies that optimize the short and long-term returns for Amazon, while ensuring the success of Amazon's must win categories.

- Work with internal stakeholders to understand business needs and challenges, sourcing data (existing and new) around these needs and providing fact based actionable insights which drive business decisions

- Partnering with other Emerging Countries and Global XCM teams and key business stakeholders to develop and execute compelling marketing programs to support our - big rock- priorities

- Design, develop and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions

- Partner with business intelligence and measurement teams to develop new metrics and reporting tools that improve and streamline marketing and customer life-cycle measurement and reporting

- Mine and synthesize customer research, business insights, and local market segment data to shape advertising strategies

- Write and present high quality written documents to senior leadership inside the company

- Develop scalable systems, processes and capabilities that will allow IN/EM XCM Portfolio and Brand management to operate efficiently

Basic qualifications :

- Experience using Microsoft Excel to manipulate and analyze data

- Experience building, executing and scaling cross-functional marketing programs

- Experience using data and metrics to measure impact and determine improvements

- Experience presenting metrics and progress to goal with stakeholders

- 5+ years of marketing experience

- At least 7+ years of progressive responsibility, including experience in online marketing, product management, marketing measurement, marketing insights and/or customer analytics

- Strong data analytics skills including knowledge of excel, tableau and other exploratory analytics tools.

- Strong ability to interact, communicate, present and influence within multiple levels of an organization.

- Demonstrated ability to coordinate projects across functional teams and organizational teams

- Exceptional written and oral communication abilities. - Advanced degree in business, mathematics, statistics or economics.

Preferred qualifications :

- MBA or other advanced degree in mathematics, statistics or economics

- Experience with statistical modeling and analyzing large data sets.

- Experience of SQL, Tableau and other common reporting an analytical tools

- Experience in marketing, brand management, consumer insights or marketing analytics for entertainment/retail brands.