Amazon - Senior Manager - Marketing

The IN Devices marketing team is seeking a talented, creative, and dynamic Senior Marketing Manager, with a proven track record in delivering high impact marketing campaigns. This is a unique opportunity to play a key role in an innovative and exciting business at Amazon, still in its early stages. The Senior Marketing Manager will lead strategic marketing initiatives which will drive awareness and adoption of Echo, FTV and Kindle in India.

This marketing leader's primary role will be to conceive, propose and execute marketing strategies and concepts for the offline retail business of Amazon Devices. He/she will guide those projects from successful briefing to completion in collaboration with the Category Go-To-Market (GTM), Central Marketing and Offline Sales teams. In this role you must be comfortable working both at the strategic level and diving deep into implementation as needed (including managing campaigns, writing business/marketing requirements and analyzing data). You will show hustle, take ownership and help foster a high-energy, high-performance culture.

The right person for this role will have offline/trade marketing experience, product launches, making data-driven decisions, and influencing others. They should have a solid understanding of customer dynamics and segmentation in the online and offline retail, experience in conceptualizing and executing on trade marketing programs in the mobile, FMCG or Consumer durable industries. They must be able to work at the strategic level (generating bold and innovative ideas for growth) while addressing potential business challenges, diving deep and digging up insights. Flexibility, organizational skills and the ability to prioritize in a changing business environment will also be key. Our team culture is goal-oriented, collaborative and driven to achieve results. We seek an individual who is motivated by a fast-paced and highly entrepreneurial environment.

Key responsibilities :

- Own the Go-To-Market Initiatives for device launches in the Offline Channel.

- Own and drive the marketing inputs for delivering on the Customer Experience and Sales goals for Large Format Retailers- and 3P Partners- Online experience (Offline.com).

- Support expansion and profitability goals of the Franchisee Channel (Kiosks) through Fixtures, Visibility elements that are both of high quality and cost effective.

- Own the monthly retail audit mechanism for the Offline channel

- Work with the internal teams to deliver innovative, relevant and data driven demand driving initiatives for the offline channel.

- Understand, interpret and build on the learnings from all of our methods and systems for measuring and monitoring marketing effectiveness, including brand awareness, brand equity, and sales results.

- Vendor Management & Cost Optimization.

- Create and present high-quality documents to senior leadership both inside and outside the company.

- Be the Voice of the Customer for the Offline and Category GTM teams. Collect, document and act on offline customer feedback leading to superior customer experience.

- Run A/B Experiments to learn and drive the Customer Experience and Sales goals.

Basic qualifications :

- 6+ years marketing experience and at least 2+ years in offline/trade marketing.

- Should have a solid understanding of customer dynamics and segmentation in online/offline retail in mobile, FMCG or consumer durable industries.

- Ability to work at both the strategic level (generating bold and innovative ideas for growth) while addressing potential business challenges, diving deep and digging up insights.

- Ability to manage multiple, competing priorities and thrive in a fast-paced, high-growth category environment.

- Experience in leading cross-functional projects.

- Demonstrated willingness to roll up your sleeves and get things done.

Preferred qualifications :

- Product Marketing and/or Trade marketing experience.

- Experience in leading cross-functional projects.

- Extreme attention to detail.

- Demonstrated willingness to roll up your sleeves and get things done.