Amazon - Marketing Leader

Key job responsibilities :

- Develop the overarching marketing, branding and communication strategy for one of Amazon's business.

- Create and deploy comprehensive marketing strategy to drive growth.

- Oversee marketing initiatives across offline and digital channels with complete ownership and accountability.

- Identify and implement process improvements and opportunities for innovation and simplification in marketing.

- Act as a 'business owner', possessing a complete understanding of internal and external variables that impact our business.

- Create content guidelines and resources, develop communication materials for events, own content development and track content metrics for improvement

- Collaborate with external trade partners and internal stakeholders to define seller awareness and engagement goals across marketing channels

- Create opportunities for thought-leadership .

- Leverage Data with a natural curiosity to measure, test, learn and iterate in order to establish best-in-industry marketing campaigns

- Partner with sales teams to execute marketing plans to generate leads. Plan end to end demand generation programs, which include webinars and other events, paid media, content syndication etc.