Amazon - Category Marketing Manager - Electronics Team

Amazon.in Electronics team is seeking an analytical, creative, and highly motivated Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.

Role & Responsibilities:

- Own all key traffic drivers for the category/line of business, and work as a category advocate with central traffic teams.

- Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business.

- Analyze customer cohorts and drive initiatives to improve growth key cohorts.

- Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.

- Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.

- Develop the category's style guidelines, merchandising calendar, promotions, and packages for brand promotions.

- Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.

- Present to senior management externally and internally.

- Meet business goals while ensuring a top-notch customer experience.

Basic qualifications

- 3+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience using Microsoft Excel to manipulate and analyze data

- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Preferred qualifications

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation