Amazon - Business Development Manager - Agency Ad Sales - Amazon Advertising

Agency Development Manager (Ad Sales) - Amazon Advertising

We are looking for a hands-on, detail-oriented, highly-motivated and cross-functionally oriented Business Development Manager to help scale our growing Agency Advertising program for Brands. Developing and leveraging strong relationships with Agencies, Brands and internal teams, this person will be responsible for creating differentiated offerings across categories, which will not be limited to those that sell on Amazon. This role will directly impact our ability to position our ad products for specific categories and will help scale the existing business.

To do this, this person needs to be extremely data -driven, have a good understanding of digital (display, video, social and search) advertising products, cross-functional capabilities to work with different teams seamlessly as well as the ability to synthesize analysis into a concise and compelling presentation. In addition to this, the person will interact with product development, technical teams, finance, legal, business teams, advertising agencies, and clients/sellers.

Responsibilities :

- Serve as a key member of the agency team, helping to drive overall Amazon Advertising strategy and business growth with granular focus on metrics and adoptions

- Establish and build strong, profitable, long-term relationships with Seller/Brand community and establish closed loop processes for product and operational feedback and contribute to the overall growth and profit of Amazon India's business by expanding our partner ecosystem

- Identify, rationalize, and define channel strategy for Amazon India's Advertising business. For each Industry segment and Sales channel, define the business model, advertisement offering, engagement process, and support/operations model to drive brands adoption and business revenue growth.

- Build scale by collaborating with internal stakeholders (Product managers, Ad operations, Service provider teams , Optimization teams, Seller Sales and Account teams) to develop joint business plans and upsell opportunities with coherent messaging/positioning for agencies.

- Identify specific prospects/partners to approach while communicating the specific value proposition for their business and use case. Build and execute the strategic business development plan and outreach through different Sales Channel to drive metrics and awareness plus adoption while working with key internal stakeholders to drive mutually beneficial programs.

- Prepare and give business reviews to the senior management team regarding progress and roadblocks to increasing adoption customers.

Basic Qualifications :

- Appropriate years of experience (6+) in business development, product management, digital media operations (sales or brand management) at an advertiser or an agency

- Experience in previous roles managing relationships with senior stakeholders including: Product leaders, Sales, Account Management, Finance and Marketing

- Extensive knowledge of digital media (e.g. DSPs, programmatic media, premium digital video, performance advertising)

- Experience building and deploying GTM strategies, with an emphasis on packaging, positioning and messaging.

- Experience dealing with results, metrics and data management and a desire to create and build new processes

- Possess analytical and quantitative skills with an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analyses

- Excellent communication skills (written & verbal), including the ability to present complex topics both in person, over the phone, and through concise document writing