Amar Ujala Web Services - Product Marketing Role - Gamification

Roles And Responsibilities :

This position is responsible to increase the user engagement in the App ecosystem using the below product initiatives :

- Customer Experience and defining engaging customer journeys Gamification hooks Referral Systems Loyalty Program Community building

- Design gamification strategies and loyalty program roadmaps that lead to desired behaviors and achieve monetization

- Think as an end user and translate complicated product ideas into simple wireframes and flows to deliver world class user experience.

- Engage with customers & partner with internal stake-holders (Marketing, Operations, Business, Communication, Growth) on existing products to implement and improve engagement and stickiness metrics

- Conduct A/B testing, multivariate experiments to constantly validate hypothesis and decide best strategy to enhance product

- Communicate and create wireframes/UX observations for visual designers.

- Work closely with the technology team on implementation and integration.

- Coming up with new game ideas to add value to the offering.

Required Skills :

- 2-5 years of experience in data analytics and gamification/loyalty

- Experience in leading and driving execution with cross-functional teams

- Excellent interpersonal skills

- Curiosity and the ability to understand business

- Ability to analyze and simplify complex systems

- Experience in app ecosystem is preferable

- Experience in implementing products using Agile methodologies