Amala Earth - Retention Marketing Manager - IIM/FMS/MDI/XLRI

We at BC Jindal group are looking for Senior Manager / Head of CRM for our e-commerce marketplace, Amala Earth.

Company Brief:

Here we are trying to bring together brands, products, experts and individuals that create a world where all living beings can co-exist harmoniously.

We treasure the authenticity of locally produced products that are conscious alternatives to be used at home and around us. We hope to make this a collective movement that will be the driving force in creating change in consumer behavioural patterns by providing alternative solutions for a sustainable lifestyle.

At Amala Earth

We are committed to strengthening diversity, equity, and inclusion at the workplace through an enabling environment, supportive work-life policies for employees, and a culture that welcomes differences and creates a sense of belonging. We strive to create a work environment where all employees can develop and grow to achieve their full potential. We are an equal opportunity employer and are committed to maintaining respect and dignity for all"

Senior Manager / Head of CRM

Key Objectives of the job

- Ownership of CRM and Customer Retention

- Conceptualise and lead shopping journey across outbound (email, sms, push, whatsapp), platform and programs (upsell, cross sell, referral etc)

- Conceptualise and lead Customer Retention efforts across Amala Earth

CRM

- Set up customer life-cycle campaigns (welcome, browse/search, cart, checkout) across multiple outbound channels (email/sms/push)

- Plan Monthly promotional calendar for CRM along with Category and Digital Marketing team for channel level targets of visits, orders, revenue, conversion & ownership of the numbers

- Work on customer segmentation & targeting to reduce churn, notification/user & to target the right customer with the right messaging

Customer Retention

- Increase year on year & quarter on quarter repeat rate, CLTV of customers through right segmentation & offerings

- Drive reactivation from Dormant Base, increasing order frequency of active base through various initiatives

- Drive upsell & cross-sell, new to category orders to give incremental revenue & drive order frequency

Key Skills

- MBA from top tier B-school with 5-7 years of experience

- Excellent understanding of multichannel CRM tool / CDP like moengage etc

- Experience in handling CRM or retention in an e-commerce company

- Excellent analytical, organisational, project management and time management skills.

- Team handling experience in the past along with managing senior stakeholders in business functions and ability to drive results in demanding situations

- Strong grip on data and sales process, ability to manage team members to achieve outcomes

- Growth mindset to deliver revenue using new ideas, growth hacks & sustained practices

- Sense of aesthetics to govern the copy and creatives produced by internal teams, and ability to judge what's best for customers as well as a business growth

We are looking for candidates who have a strong passion for customers, a high level of comfort with uncomfortable transparency, and a keen sense of ownership and drive to deliver results.

Location: Qutab Institutional Area, Delhi

You may visit our website at https://amala.earth/