Amala Earth - Head - App Marketing

We at BC Jindal group are looking for Head of App Marketing our e-commerce marketplace, Amala Earth (one-stop platform dedicated to natural products, A way to conscious living).

Company Brief :

- Here we are trying to bring together brands, products, experts and individuals that create a world where all living beings can co-exist harmoniously.

- We treasure the authenticity of locally produced products that are conscious alternatives to be used at home and around us. We hope to make this a collective movement that will be the driving force in creating change in consumer behavioural patterns by providing alternative solutions for a sustainable lifestyle.

At Amala Earth : We are committed to strengthening diversity, equity, and inclusion at the workplace through an enabling environment, supportive work-life policies for employees, and a culture that welcomes differences and creates a sense of belonging. We strive to create a work environment where all employees can develop and grow to achieve their full potential. We are an equal opportunity employer and are committed to maintaining respect and dignity for all"

Head of App Marketing:

About Role:

- Head of App Marketing at Amala is a horizontal role that cuts across all the existing and upcoming Amala vertical. This person is responsible for traffic, acquisition, activation and reactivation of users to the platform.

- Head of App Marketing spearheads the new user acquisition & activation efforts for Amala. The incumbent will lead a team of performance marketers and work closely with internal teams such as - business, product, analytics, brand, design, research and finance to build and execute on the strategy and roadmap for the new and repeat user charter.

What will you do?

- Build and align the strategy for user acquisition and activation for Amala

- Deliver the new user acquisition & activation goals by identifying and leveraging the growth opportunities across media, discounts, partnerships and product initiatives.

- Lead all performance marketing channels for user acquisition - Google ads, Facebook ads, Affiliates, YouTube, etc. to deliver best in class CAC.

- Develop growth hacking strategies and work with various internal teams to deliver results.

- On-board and manage external marketing partners (Agencies/ automation tools) to have best in class solutions to drive efficiency and effectiveness.

- Influence the product team to define the roadmap for new user journey on the platform.

- Own the new user creative and communication strategy (off-app & on-app) by collaborating with brand and design.

Desired Skills :

- Strong performance marketing & growth skills with 6-8 years of experience in managing performance/growth marketing in consumer internet companies, with at least 4 years of leading a team.

- Lead app growth vertical of a large consumer internet company leading both digital and brand marketing.

- In-depth knowledge of martech landscape, has a keen interest in new developments in the digital marketing space.

- Strong stakeholder management, project management and collaboration skills.

- Should be able to hire, coach and guide the team to deliver world class performance.

- Lots of hustle, comfortable with ambiguity, and a mind-set of experimentation is a big plus.