Digital Marketing Manager - Full-time - Department: Marketing - Demand Generation Division Company Description : Amagi is a SaaS platform that lets every content owner deliver their content to consumers anytime, anywhere, to any device. Amagi helps bring entertainment to hundreds of millions of consumers leading the transformation in media consumption. We believe in a connected ecosystem bringing content owners, distribution platforms, consumers and advertisers together to create great experiences. Amagi grew by 136% last year and is on its way to double itself again this year. The market leader in FAST (Free Ad-supported Streaming TV), it delivers more than 500 media brands to 1500+ end points and is growing exponentially. We are looking for a sales enablement leader who multiply productivity of our GTM teams. As sales enablement leader, you'll play a critical role in onboarding, ramping and developing the go-to-market teams. You are a key link between sales, customer success, marketing and product ensuring consistent use of materials, messaging and support across these key functions. Job Description : Amagi is looking for a highly-creative, analytical and experienced Digital Marketing Manager to join our team! As a Digital Marketing Manager, you will be responsible for all digital marketing campaigns that help support driving website traffic and increase website conversions. This role will help support the marketing team members to execute paid ads to help drive awareness in key target accounts, conducting market research and actively engaging with the business to optimize the performance of our digital strategies Your duties will include planning, implementing, and monitoring our digital marketing campaigns to help drive lead generation. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills. Responsibilities : - Focused on lead acquisition by developing and implementing a digital marketing strategy - Managing the digital marketing calendar - Tracking digital marketing performance - Creating and updating digital marketing reports with Marketing Ops - Overseeing the digital marketing budget - Lead and support the implementation of our paid marketing strategies - Examine correlations between prospecting activities, revenue, and budget - Measure and optimise our paid marketing using vendor-specific dashboards, Google Analytics, and Pardot landing page sources reports - Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition - Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs - Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying - Developing, executing, and optimising cutting-edge digital marketing campaigns from conception to launch - Working cross-departmentally to align campaign strategies and goals across the organisation - Defining, measuring, and evaluating relevant digital marketing KPIs Ex: Monthly website traffic, Visits per channel, Cost per conversion, CTAs conversion rate, etc. - Overseeing and managing the overall budget for digital media - Conducting in-depth keyword and website research, ad grouping and audience targeting Qualifications : - Bachelor's degree in business, marketing, or related field - 6+ years of Marketing Manager experience - A proven track record of successful marketing campaigns - In-depth knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM, retargeting) - Hands-on experience in handling marketing budgets and forecasting/reporting results - Outstanding communication, presentation and leadership skills - Excellent organisational and time management skills - Strategic thinker with great analytical skills - Know how to plan, create and implement a digital marketing strategy to drive website traffic and lead conversion - Understand the key measurement tools available - Stay current in marketing trends and news e.g. Google updates and changes in algorithms Additional Information : At Amagi, we embody inclusion and embrace diversity. Amagi is an equal opportunity employer and makes employment decisions on the basis of merit. Amagi prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines.

Bangalore

Amagi - Manager - Digital Marketing 

Amagi - Manager - Digital Marketing  ,Job Description for Amagi - Manager - Digital Marketing  in Amagi Corporation in  Bangalore for (6-10) years of experience. Apply Now!

Job Description for Amagi - Manager - Digital Marketing  in Amagi Corporation in  Bangalore for (6-10) years of experience. Apply Now!