Amagi - Lead - Digital Marketing

Digital Marketing Lead-Amagi Media-Bangalore

Amagi is a leader and pioneer in content delivery and monetization for TV advertisers and broadcasters. Large advertisers use Amagi's pioneering watermarking technology to do geo-targeted advertising to increase reach and drive better ROI of their media spends, thereby boost market share.

TV Broadcasters use Amagi's cloud-based and OTT platform for channel playout and regional content feeds.

Role Description :

- Role will be responsible for leading Digital and Brand marketing efforts for Amagi to make it one of the most loved and enduring brand.

Expertise :

- Responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to drive the business forwards through key marketing channels.

- Responsible for managing online branding, communications and campaigns through the company website, email marketing, attracting new customers, search engine optimization, and search marketing.

- Stay abreast of new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.

- Manage Amagi's foot print in all social media platforms - Facebook, Twitter, Linked-in, Instagram, Quora. Exponentially increase engagement matrix.

- Develop sound content strategy to increase engagement across all platforms.

- Put content ideas into actionable initiatives and develop it from scratch

- Work seamlessly with SMEs and creative team internally to develop content.

- Write blogs, articles, relevant copy for different social media platforms.

- Implement and monitor SEO to ensure high visibility in relevant search results and drive organic traffic.

- Analyse and interpret user journey stats in order to improve the customer experience.

- To work with the wider Business Development team to improve customer attraction and retention

- To take responsibility for managing projects ensuring that they are delivered within budget

- Create robust measurement tools and dashboard to report back effectiveness and impact of digital marketing efforts.

Minimum 3-5 years of experience. Passion and keen understanding of digital marketing platforms, measurement tools and technology.

Competencies Required :

- Passion for the Internet & Mobile

- Positive work ethic with a willingness to engage with and love our brand

- Excellent communication skills, especially strong presentation and writing skills

- Creative flair and enthusiasm for new ideas and concepts

- Commercial awareness with an entrepreneurial zeal

- Confident, passionate and enthusiastic attitude

- Strong analytical capability

- Exposure to Building brands in a B2B environment will be an added advantage.

Education qualification :

- Engineer and MBA in Marketing.