AM - Online Marketing - Display & Affiliate

Opportunity with a leading online travel company for Assistant Manager – Online Marketing (Display & Affiliate).

AREAS OF RESPONSIBILITY (AOR):

- Assist in creating and executing the online marketing strategy (excluding paid and organic search) for Display, Affiliate networks, Ad networks

- Establish Strong buying, agency and publisher relationships. Negotiating with publishers for rate, exploring new buying agencies.

- Leverage data and analytics to deliver strong marketing efficiencies.

- Managing and optimizing internal inventory.

- Manage campaign on various affiliate networks for the collaborating LOB’s by taking into consideration the demand forecast of products. Ensuring that the quality of traffic is maintained from publishers.

- Monitoring and Tracking campaigns to ensure business deliveries. Ensure error free running of the advertisements on affiliate networks.

SUCCESS INDICATORS:

- Successful delivery as per business plan across LOB’s.

- Optimization across positions, sizes, creative, propositions etc based on analysis.

- High overall engagement of the team

- High on customer satisfaction

KEY RELATIONSHIPS:

Internal (i.e. colleagues, other business units);/External (i.e. suppliers, customers, service providers)

- Marketing Team.

- Product Team

- Technology Team

- UI Team - Vendors

QUALIFICATION AND EXPERIENCE:

EDUCATIONAL QUALIFICATION - MBA or equivalent from a Premier Business school will be preferred. (Business Management / Analytics)

RELEVANT EXPERIENCE - 2-4 years with at least 1 year of digital marketing experience of a good scale including display / affiliate marketing

COMPETENCIES REQUIRED:

FUNCTIONAL COMPETENCIES:

- Internet/ecommerce savvy- (Knowledge on all aspects of website -(text, graphics, images ,designs, keywords and meta tags , other common terminologies, technical aspects such as database-driven functionalities, html, ftp, pixels, general web functionality, Internet industry trends for all consumer marketing mediums e-commerce, email, banners, landing pages, pop-ups and pop-under etc))

- Understanding of online media buying

- Understanding of online search/display

- Technical awareness

- Understanding of digital advertising

BEHAVIOURAL COMPETENCIES:

- Eye for Detail

- Drive for Results

- Aggressive

- Solution Oriented