AM - Marketing - Innovation & New Product Development - Retail

Innovation and New Product Development:

Role and Responsibilities:

- Ensuring healthy pipeline for new products in Premium category through International stagegate process

- Understanding consumer behavior in different segments, key usage and attitude towards Personal Style Product-identifying relevant consumer need gaps and building new product ideas based on consumer insights

- Coordination with Research agencies for all key research required for identifying new product ideas, shortlisting potential ideas on key parameters and determining optimal pricing through qualitative and quantitative research

- Coordinate with advertising agency to establish communication platform and develop communication plan for new products

- Coordinate with the BUYING team to bring the product solutions to reality within optimum cost and timeline

- Taking the potential ideas to the market through stage gate process

- Complete the launch roll-out and track against specified metrics

Candidate Requirement:

- MBA : full time is a must

From : Lifestyle Brands/ Accessories / Modern Gadgets / Apparel / Premium Category Product Line - Can Apply

- Mumbai local candidates preferred

Narayan iyer ( 098191 47645 )
Pan India Recruiters
Mumbai