AM - Marketing Analytics

Analytics - Marketing team is responsible for developing integrated marketing strategies and providing inferences to the business within the financial services for a large global bank across one or more geographical regions.

Typical activities vary from marketing planning functions, customer segmentation & targeting, product offering and tracking and evaluation of marketing programs for liabilities and assets portfolios. The work would primarily involve the use of customer data and application of statistical tools and techniques to achieve following

- Developing inferences and insights around customer behavior and profitable growth scenarios

- Design and develop marketing strategies across the customer lifecycle from acquisition to attrition management including customer contact management strategies.

- Monitor portfolio profitability & other key performance indicators in order to recommend strategies that align
with business objectives for profitable growth.

- Asset and liability management and deposit pricing

1. On-board and train junior analysts on various aspects of business, processes and infrastructure. Should be able to resolve their queries and assist them in project delivery

2. Responsible for end-to-end project management and flawless and timely delivery of projects assigned to him.

3. Constantly look for opportunities to increase business value

4. Work with multiple customers/functions on multiple projects simultaneously and deliver in a timely, efficient and effective manner.

5. Independently resolve queries/issues associated with a project and making sure that learnings are incorporated so as to avoid them happening again

6. Understands business objective of the project and should conceptualize, design and implement the same while making sure that the output meets business expectations

7. Gain knowledge of processes and drive implementation of process efficiency initiatives

Contact at utpal@ecsindia.in