AM/Manager/Senior Manager - Digital Media Planning & Buying - Media/Online

Our client is a leading digital marketing company with presence across India.

They expertise into Digital and Interactive Marketing, Media planning & Buying, Devising digital strategies, SEO, SEM, PPC, etc.

Unit/ Dept - Media Planning & Buying

Location: Bangalore

Experience: 3 to 7 years

Designation: Assistant Manager/ Manager

Qualifications required: MBA or BSC Stats

Client/ Brand Category experience: Auto, Education & BFSI

About the role:

The Digital Media Planner/Buyer will be responsible for working with clients, sites/publishers and internal departments to plan, buy and traffic all digital media campaigns

Major Responsibilities

- Develop objectives, strategies, plans and presentations for display and mobile medium

- Maintain media plans including changes, budgeting, execution, reporting and optimization.

- Experience in planning ROI driven media plans

- Ensure account and creative team is apprised of changes to the placements by producing the Creative and Specs Worksheet

- Stay apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets

- Develop and fosters strong relationships with media partners, vendors

- Evaluate media opportunities and presents media plans and POVs clearly

- Analyze web metrics, provides campaign effectiveness reports to clients, and recommends optimizations when appropriate to improve media performance

- Perform other duties and projects as assigned

- Recommend new-age digital planning platforms like 'Audience planning' and 'Programmatic media buying' (preferable)

Candidate profile: (Background of the candidate, Key skills, specific personality, traits, Previous brand experience needed etc.)

- Good in MS Excel & PowerPoint

- Understands advertising & Media

- Hands on digital planning experience

- Good market knowledge

- Motivated and should be a quick learner

- Should have knowledge on automobile marketing, education, BFSI, ecommerce etc.

- Candidates from Chennai, who are willing to relocate to Bangalore can apply.