AM/Manager - International Marketing & Distribution - Media

We have been retained by our client to partner with them to recruit the position mentioned below.

Candidate confidentiality is something that we swear by. We will share the CV with the client only post we have had a detailed conversation with you.

Title: Assistant Manager/ Manager

Industry: Media

Experience: 2-5 years

Location: Mumbai

Compensation: Industry best

Reporting to: Head

Primary Responsibility:

Brand Communication Strategy for THE GROUP internationally:

- Effective campaign management for brand, tent pole properties and FPC led communication to drive tune-ins, word-of-mouth buzz by opinion - leaders (internal and external stakeholders) and brand stature.

- Campaign management measured by increase in reach, word-of-mouth buzz and impact.

- Effective liaison with creative agency from creative brief to campaign execution with zero margins for compromise in effectiveness and efficiencies of all campaigns and promotions.

- Coordination and interaction with media agency to understand effectiveness and deliveries of campaigns and steps to better the same.

- Conceptualization of activation ideas - trade and consumer that communicate the campaign idea from time to time.

- MIS and in depth understanding of competition and tracking the same, with frequent reports, MIS, etc being circulated to the team so that collective knowledge on the genre is enhanced.

- Post evaluation presentations on campaigns, activations with learning and quality inputs.

- In depth understanding of the FPC and competition with devising a process to understand updations and changes to the same.

Viewership and Audience Analytics for THE GROUP internationally:

- In depth understanding of the viewership dynamics of the news genre, THE GROUP and competition.

- Mapping key markets, emerging markets and flagging off trends, aberrations and spikes in the same.

- To understand the FPC and marquee shows of THE GROUP vs. competition: WRT shares, TS and Reach and input on the same in a regularized format along with the research desk.

- To constantly map content on THE GROUP and WRT competition and in put the same in a regularized format into the function.

Educational Qualifications:

Desired Level - MBA/PGDM (Marketing)

Other Skills:

- Affinity to working with numbers and/or affinity to understand and decipher the same.

- PPT efficiencies

- The person has to be self-motivated and a go-getter.

- Has to be well connected in the marketing fraternity

Experience: 2-5 years