AM/DM - Marketing Usage - Prepaid - Telecom

Marketing Usage {AM/DM}

Major Deliverables :

- Deploy marketing strategies to support changing market and business for sustained market leadership and growth

- Handle the Circle Prepaid usage to achieve Market Leadership in terms of usage, ARPU and overall OG Revenue

- Ensure product interventions drive ARPU, reduce churn, MOU displacement and give a healthy effective rate

- Identify homogenous segment to increase usage, revenue and improve stickiness

- Design incentive programs to increase product usage for each of the micro segments. Pre & Post analysis of related product launches.

- Design, Implement and execute the communication policies

- Drive own base management programs with specific focus on High value customers and ARPU upgrade of low value subs

- Maintain Insights, trackers and related dashboards signifying movement of this segment of the customers across various parameters like ARPU, Usage, MOUs, Retention, Churn etc., and impact of various initiatives

- Competition tracking : Analyze competition offers and impact on business to devise strategies for achieving market leadership

- Monthly & weekly revenue planning and forecasting. Good presentation skills

Interested Candidate Forward Updated Profiles with Current CTC along with Notice Period ASAP.

Pratibha
People Professional