AM/DM - Market Insights - Mobile Network Operator

Distance / Part time MBA's will not be considered for this role.

We are looking for a AM - DM Market Insights with a leading mobile network operator based at New Delhi.

Job Details :

Location : New Delhi

Circle : UP west

Department : Marketing

Reports to : Category Development Manager

Ed Qualification & Exp : MBA with 3-5 years- work experience in product management, reputed market research agency. Individual Contributor Role

CTC : Standard Industry Hike

Grade : DM / AM

Experience : 3 - 5 + yrs, Channel / Distribution Management

Role Purpose :

The key objective of this role is to gather market insights with respect to consumer behavior, trade behaviour, track competitor activities in the market, garner feedback from the trade on various promotions and offers and study their impact.

This role will feed the insights gathered into the team at the corporate to ensure better products, promotions and sharper targeting. The role holder shall play a key role in launching geography based segmented promotions and designing localized promotional activities

Key accountabilities and decision ownership :

Shopper Insights :

- Gain insights on consumers walking into MBOs, Retail outlets and stores and translate these into concrete business programs and ideas for U&R proposals.

- Coordinate and oversee primary research activities including focus groups, usability studies, customer in sighting interviews, etc to understand the customer and his/her motivations for adoption or rejection of our products vis a vis competition

- Collaborate with brand team in communication effectiveness of visibility elements

Analyse U&R Campaigns Feedback :

- Gain ground level feedback from shoppers / trade on current key U&R products and engage with the Corporate CVM team to evolve, build suitable changes

- Track competitor products and promotions and their performance by working with trade and consumers

Geography Segmentation :

- Designing strategy for different clusters basis competitive positions & actions

- Recommend / build differentiated programs for different clusters

- Map offers by geography

Retailer Insights :

- Derive, analyse and evaluate U&R offer landscape # by geography, # by competitor and # by demographic segments

- Recommend actions in combination with incentives, retailer engagement, and other competition schemes, so as to evaluate the U&R landscape holistically

- Customer VOC

- Responsible to look at the VOC of customer calls @ Call centre and various in-house interfaces

Customer VOC :

- Responsible to look at the VOC of customer calls @ Call centre and various in-house interfaces

Core competencies, knowledge and experience :

- CVM/CLM experience preferably in telecom domain and classical product management experience

- Should be customer obsessed and innovative with a high sense of intellectual curiosity. An eye for detail while keeping the big picture view

- Have ability to spot trends, interact with consumers, trade and gather information and generate meaningful and actionable insights

- Prior experience in qualitative research / in-sighting will be an added advantage

If the above role excites you, Kindly share your updated resume with the below mentioned details -

Current Location :

Ok to relocate to NCR :

Reason seeking relocation :

Family Set up ( Married /Kids/ Husband's / Wife's Job) :

Age :

DOB :

Ed Qualification with Institute with Batch :

Is your Post Grad full time/Executive / Distance :

Total Exp :

Industries worked in ( Pls specify) :

Exp in Telecom if any :

Exp in Consumer Market Insights (Yrs) :

CVM/CLM experience if any pls share details :

Analytics Tools used :

Geography /Region You are handling :

Current Organization :

Current Designation :

Reporting to :

Current CTC ( fixed + Variable) :

Expected CTC :

Notice Period :

Min NP to be served :

Ruchika Bhardwaj
Founder - Partner