Altudo - Content Manager Roles & Responsibility : - Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise. - Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolution of strategy is a must. - The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups. - Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style. - Integration of content activities within traditional marketing campaigns. - Conducting ongoing usability tests to gauge content effectiveness. Gather data and handle analytics (or supervise those who do) and make recommendations based on those results. - Working with owners of particular content to revise and measure particular content and marketing goals. - Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies. - Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics. - Establishing workflows for requesting, creating, editing, publishing, and retiring content. - Work with a technical team to implement appropriate CMS. - Supervising the maintenance of content inventories and matrices. - Ensuring consistent global experience and implement appropriate localization/translation strategies Job Requirements : - Should have 3+ experiences in content writing/editing, content development, web content creation, and content quality checking across industry verticals. - Should have knowledge of various Digital Marketing techniques, such as writing ad copy and landing page optimization for PPC campaigns; Search Engine Optimization (SEO) copywriting; Social Media Marketing (SMM); blogging; press releases; content curation; site structure and website user interface designing; keyword optimization and link building etc. - Candidate should be from a research Background. - Experience in writing a lot of white papers, Web Copy and other marketing collateral - Preferably from Software Company with B2B marketing experience & advertising/interactive/website experience. - Ability to manage priorities and produce under aggressive deadlines. - Must possess exceptional communication skills, and strong interpersonal skills. - Excellent organizational skills and able to finish tasks on schedule with minimal supervision. - Strong understanding of social media tools. - Ability to quickly master technical information and knowledge of Blog Software such as WordPress a plus. - Self-starter with the ability to learn quickly - Ability to think creatively about problem solving issues - Capacity to effectively comprehend and relay technical information

Gurgaon/Gurugram

Altudo - Content Manager 

Altudo - Content Manager  ,Job Description for Altudo - Content Manager  in Edynamic in  Gurgaon/Gurugram for (3-8) years of experience. Apply Now!

Job Description for Altudo - Content Manager  in Edynamic in  Gurgaon/Gurugram for (3-8) years of experience. Apply Now!