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12/01 Chetan Dixit
Business Head - Corporate Strategy & Business Development at ALLEN Career Institute

Views:422 Applications:50 Rec. Actions:Recruiter Actions:20

ALLEN Career Institute - Marketing Manager - Study Abroad Vertical (3-8 yrs)

Gurgaon/Gurugram Job Code: 1032184

Marketing Manager


Objectives of this Role :

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

- Plan and get Executed On ground Events and other BTL activities.

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

- Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.

Daily and Monthly Responsibilities :

- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications, including print, digital, and video assets

- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

- Manage content and updates for customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications :

- Bachelor's degree in marketing, business, or related field

- Excellent written and verbal communication skills

- Proven experience developing marketing plans and campaigns

- Strong project management, multitasking, and decision-making skills

- Metrics-driven marketing mind with an eye for creativity

- Experience with marketing automation and CRM tools

Preferred Qualifications :

- Master's degree a plus

- Proficiency with online marketing and social media strategy

- Proven experience designing interactive applications and networking platforms

- Willingness and ability to travel

Location - Gurgaon

Job Type - Permanent and Full-time

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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