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30/03 Chetan Dixit
Business Head - Corporate Strategy & Business Development at ALLEN Career Institute

Views:1358 Applications:133 Rec. Actions:Recruiter Actions:97

ALLEN Career Institute - Manager - Digital Marketing/Performance Marketing (3-7 yrs)

Kota, Rajasthan Job Code: 1071208

Job Location: Kota, Rajasthan

Please Note: Prior experience in Digital Marketing domain (managing and executing digital campaigns on FB/Google, SEO, SMM, paid search etc.) is a must.

Please do not apply if you do not have relevant experience

About ALLEN and ALLEN Overseas

ALLEN Career Institute is a 33-year-old Educational Institution with proven legacy in the field of Engineering and Medical test preparation space along with Olympiad prep and other K-12 competitive exam prep support. More than 20 million students from across India have made ALLEN a part of their journey in last 3 decades. At ALLEN, 10,000+ team members in more than 120 campuses across India are helping students become a success story.

ALLEN Overseas takes the legacy and excellence of ALLEN to overseas market and is currently offering its services in Gulf countries.

Job Description :

- Translate organizational goals into efficient Digital Marketing & Brand Development strategies and drive growth.

- Own the lead generation charter and online brand building charter.

- Work directly with the senior management to ideate and execute dm campaigns for achieving business goals

- End-to-end ownership of all digital marketing campaigns to drive brand awareness, customer engagement and lead generation.

- Planning & budgetary control of all digital channels.

- Drive innovation in the marketing campaign to increase performance & brand building on digital platforms.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Collaborate with internal teams to create and optimize user journey, experience and work flows.

- Establish and monitor performance benchmarks and media cost with agencies.

- Own end-to-end execution, measurement, reporting and optimization of campaigns with goals to increase transactions, new users and acquisitions.

- Execute strategies for keyword opportunities, campaign structuring, targeting across Search and other facets of paid search in accordance with business goals.

Eligibility :

- Desired Skills and Functional Experience: 2-4 years of relevant work experience in digital marketing and analytics.

- Expertise in key channels of digital marketing like Google, Facebook etc. to drive top of the funnel, SEM, Remarketing, app downloads campaigns.

- Experience in driving conversions on website / app. Proficiency with Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, MS Excel, Google Analytics, SQL, Blueshift or other prevalent Digital Marketing tools.

- Omni - channel marketing experience is a plus.

- Ability to thrive in a fast - paced environment, and to manage multiple, competing priorities simultaneously.

An ideal candidate is one who enjoys discovering and solving complicated problems, can quickly learn complex systems, has deep understanding of digital marketing, and is keen on deep consumer behaviour analytics.

Candidates with relevant experience in below channels and tools would be preferred:


- Online Branding - CRM ( Email, Push & SMS)

- Google AdWords Digital

- Performance Marketing


- Affiliate Marketing

- Display Marketing

- Campaign Management

- Mobile Marketing

- Facebook Marketing

- Content Marketing

- Product Marketing

- Web Analytics

- Keyword Management and Research

- Website Management and Optimization

- URL Management

- Keyword Organization and Match Types

- Ad Testing and Extensions

- Campaign and Ad Group Organization

- PPC strategy

- Social Media Strategy

- Online Reputation Management

Tools: FB ads, Googel ads, LinkedIn ads, Twitter ads, Google Analytics, Google Tag Manager, Google Data Studio, Youtube Ads, Googel Trends, SEMrush, MS Excel, MAT, Adjust, Sisense, Smartly, DFP, CleverTap, Web Engage, Accengage, Web Translate It, Exact Target, Dynamic Yield, Asana, AMO (Adobe Media Optimizer), Adobe Campaign Management Tool - CRM, Appsflyer,, Facebook Insights, Twitter Analytics, Google Alerts,

Location: Kota (Rajasthan)

Joining: Immediate

Compensation: As per industry standards

Women-friendly workplace:

Maternity and Paternity Benefits

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