A Monitor and Assess Online Reputation- ORM should be the custodian of knowing what customers, influencers and competitors say about our brand Example outputs: 1. Monitor the current content on traditional or mainstream websites, social news, bookmarking sites, social networks, collaborative research sites 2. Assess the content on Consumer review sites, independent discussion forums or other sites that allow review by individuals 3. Monitor the current content on collaborative sites such as wikis, or individual blogs or blogging communities or article submission directories 4. Track thoroughly the content coming out on social media to check for the negative or neutral reviews 5. Setup Google alerts to monitor online reputation and catch and resolve negative reviews and acknowledge and engage back with positive mentions 6. Use of other apps to identify and keep tabs on competitors to stay up to date on market competition 7. Research and evaluate our digital reputation through multiple tools such as The Brand Grader/Go Fish Digital/Mention/Google Alerts/ Talkwalker Alerts etc. 8. Devise Online Reputation Strategy- ORM should decide what reputation we wish to achieve and devise a strategic plan accordingly Example outputs: 1. Decide on the online reputation that the organisation wishes to achieve- industry authority/market leader/excellent customer service and responsiveness etc. 2. Ensure the first page of online results for the organisation are owned by the company 3. Track high-traffic articles that negatively reflect our brand and fix them immediately; do it on your own or reach out to the person who wrote or published the article and request them that the outdated or inaccurate information be fixed 4. Push negative reviews and mentions down in SERPs and in turn pull positive ones up 5. Track and find popular branded search terms related to our business and industry and create content to address those searches 6. Set up alerts for our organisation name and effectively tackle any potentially reputation-damaging reviews and mentions in real-time 7. Ensure an efficient and effective ORM strategy within stipulated budgets and resource availability 8. Social Media Policy- ORM should craft our social media policy to guide engagement that supports our reputation goals Example outputs : 1. Devise the social media policy on how our organisation and employees interact online; document the protocol 2. Spread internal awareness in the organisation with respect to social media interactions to employees and other staff 3. Create strong protocols to be followed by employees around social media posting, sensitive data sharing, publishing content, editing or deleting potentially harmful content etc. and ensure they are followed 4. Identify social media goals, social media platforms, benchmark with competitors social media presence etc. 5. Research content ideas, establish a content publication schedule and assign tasks 6. Handle negatives comments delicately and build on the positives by actively managing online profiles and asking for feedback 7. Employ PESO media model strategy and improve our brand image and reputation in real estate industry 8. Collaboration- ORM should ensure effective collaboration with relevant stakeholders within and outside the organisation to improve our brand reputation online Example outputs : 1. Collaborate with internal digital marketing and strategy teams to understand business imperatives and marketing approach 2. Interact with customers/clients etc. to gauge satisfaction or complain issues and arrest online reach of negative feedback 3. Track employees and their online interactions to check for protocol adherence Essential requirements : 1. Experience of social media/online/digital tools, SEO and effective PR techniques 2. Professional degree in PR/Marketing/Communications from reputed institution 3. Demonstrated ability to help businesses and individuals build, maintain, salvage and promote their online reputation 4.&nbsp; Ability to prioritize when under pressure 5. Certifications in related field would be an added advantage

Hyderabad

Aliens Group - Online Reputation Manager 

Aliens Group - Online Reputation Manager  ,Job Description for Aliens Group - Online Reputation Manager  in Aliens Group in  Hyderabad for (2-5) years of experience. Apply Now!

Job Description for Aliens Group - Online Reputation Manager  in Aliens Group in  Hyderabad for (2-5) years of experience. Apply Now!