Aliens Group - Head - Marketing - IIM/ISB/MDI/FMS

Head of Marketing- Tier 1 B-school

REAL ESTATE EXPERIENCE IS MANDATORY

Joining : 15 days - 1month (can negotiate)

Education : MBA/PGDM from Tier 1 B-Schools

About the company :

Aliens Group is a premium real estate player and poised to dominate real estate market with a land bank of 1500+ acres land.

We, at Aliens, are looking for an enthusiastic and dynamic Head in Marketing with 8 to 15 years of strong professional experience in multiple channels of marketing, including online and digital. The incumbent will be responsible for segmenting the customer base, targeting and positioning our products, communicating the product value and driving product distribution all the while balancing customer's interests and organisation's feasibility.

S/he will be required to drive all channels of marketing end-to-end and travel across location as per need basis. The incumbent would work in a high-paced team environment with a reporting team size of at least 20 members. S/he would be based in Hyderabad and would report to the Chief Operating Officer and President - CRM, Sales and Marketing.

Roles and Responsibilities :

- Coordinating and executing customer research, creating competitive overview of industry and research and identifying target audience

- Developing product messaging and positioning framework

- Coordinating launch plans and defining product pricing in collaboration with other teams

- Prioritizing potential distribution channels

- Ensuring overall performance of product distribution efforts like budget management, team/agency coordination and performance metrics

- Testing, analysing and optimising distribution channels and executing marketing programs

- Providing effective assistance to team members and ensuring high business growth