Aliens Group - General Manager - Digital Marketing

- Coordinating and executing customer research, creating competitive overview of industry and research and identifying target audience.

- Developing product messaging and positioning framework.

- Coordinating launch plans and defining product pricing in collaboration with other teams

- Prioritizing potential distribution channels

- Ensuring overall performance of product distribution efforts like budget management, team/agency coordination and performance metrics

- Testing, analysing and optimising distribution channels and executing marketing programs

- Providing effective assistance to team members and ensuring high business growth

- Enabling team by duly acknowledging team members achievements and accomplishments, planning and implementing regular training programs for skill building.