Aliens Group - Deputy Head in Digital Marketing - IIT/IIM/XLRI/NIT/IIFT
Job Summary : We are looking for a Deputy Head - Digital Marketing to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities and Duties:- Planning digital marketing campaigns, including web, SEO/SEM/SMM, email, social media and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Eligibility Criteria :- Bachelor's/Master's degree in marketing or a related field
- Experience with some Real Estate background or exposure to construction development.
- Expect to need at least 3-5 years of Digital Marketing experience.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement