Aliens Group - AM/DM/M/AGM/DGM - Digital Marketing

ALIENS GROUP is a premium real estate player based out of Hyderabad. It is poised to dominate the real estate market with a land bank of 1500+ acres land and to transform the way we live by matching it up with global standards and delivering exceptional quality of living spaces governed by our idea of "intelligent living". Headquartered in Hyderabad, Aliens Group includes companies such as Aliens Smart City Pvt. Ltd., and Aliens Developers Pvt. Ltd., We have successfully executed multiple projects such as Sweet Home Venus, Fast Track, Aliens Blend, Aliens Valley and Aliens Elite.

Job Responsibilities:

- Develop and execute comprehensive performance marketing strategies to drive customer acquisition and conversion.

- Conduct in-depth market research, competitor analysis, and customer segmentation to identify target audiences and optimize campaign targeting.

- Collaborate with cross-functional teams, including creative, content, and data analytics, to create compelling and optimized marketing assets.

- Manage and optimize performance marketing campaigns, including budget allocation, bid management, ad copy testing, and landing page optimization.

- Analyze key performance metrics, such as cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV), to measure campaign effectiveness and make data-driven decisions.

- Utilize marketing automation and analytics tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) to monitor campaign performance and generate actionable insights.

- Prepare and present performance marketing reports to senior management, highlighting campaign performance, key learnings, and recommendations for improvement.

- Stay updated with the latest industry trends, best practices, and emerging technologies in performance marketing to drive innovation and stay ahead of the competition.

- Lead a team of performance marketing specialists, providing guidance on strategy, campaign execution, and performance analysis. Foster collaboration, provide feedback, and promote professional development within the team.

- Drive performance marketing campaigns within allocated budgets, optimize spending to achieve desired results, and analyze campaign performance to ensure positive return on investment (ROI).

- Develop and implement performance marketing strategies aligned with business goals, leverage data-driven insights to identify growth opportunities, and continuously optimize campaigns to maximize results.

Preference & Experience:

- Excellent understanding of digital marketing concepts and best practices

- Experience working on major digital marketing platforms like AdWords, Facebook, MMPs & tracking platforms. Knowledge of research tools such as SEMRUSH etc.

- Experience in the executing mobile and web marketing campaigns and reporting

- An ability to multitask and perform under tight deadlines

- Strong verbal and written communication skills.

- Experience in an Internet firm or Mobile App marketing companies would be a good to have

- Real Estate domain experience will be having advantage.