Algorythma - Manager - Growth/Digital Marketing - SWOO - IIM/MDI/ISB

Role would be responsible for managing the growth function/user acquisition function for SWOO, live video mobile platform.

Education/Background :

- Build and implement plan for user acquisition across multiple geographies (in Indian Subcontinent)

- Come up with innovative ideas, validate ideas via testing and implement them on a scale to drive growth

- Responsible for prioritizing and optimizing digital marketing campaigns for respective channels, as per the success matrix/analytics

- Responsible for acquiring users across multiple channels (as needed)- online and offline

- Build and monitor comprehensive matrix to track progress on user acquisition, retention, referral etc

- Sharing insights and recommendations with product teams, based on user feedback

- Working with external agencies, to roll out and manage campaigns

Background / Experience

- 3-7 years experience in growth marketing/growth hacking

- Experiences in App Store Marketing, Social Media Management, Campaign Management

- Extensive experience in branding and marketing of mobile apps and web apps

- Strategic thinking and data-driven

- Post Graduate / MBA from premier institute