AkzoNobel - Brand Manager

Brand Manager

- P&L accountability - Ensuring Business Delivery on WTP portfolio in line with AOP (Annual Operating Plan).

- Driving volume and value growths with scale up across all markets in Retail + Projects channel with Paint dealers & contractors and also addressing new route to market with Construction chemicals, Sanitaryware, Flooring & Tiling etc. dealers & contractors for all geos

- Drive high speed Innovation plans and manage the network to grow and deliver in white spaces through portfolio expansion

- Strategy Implementation of all brand activities to deliver top line and bottom line through cross functional teams and agencies

Deliver on innovation pipeline for the portfolio:

- Current : Portfolio of 8 products in 2 Categories

- Plan : enter into 3 new categories in next 3 years with ~12-15 new Products

- Partner closely with R&D on product development process comprising of benchmarking, kitchen trials and on-field testing

- Lead the project network from product briefing to launch through collaboration with cross functional teams - R&D, Factory & production planning, Procurement, Finance etc

- Develop pricing strategy for new products in the portfolio taking into account the current laddering and competition pricing.

- Liaison with external agencies for packaging design and development

- Accelerate initial placement of product through sales support programs - launch promotional offers, dealer meets & customer trial incentives

Strategy Implementation:

- Drive growth in category via instituting a special project across function (Sales, RDI ,Demand Generation , Digital Teams). Same will involve setting a new RTM designed to target customers & consumers using existing & new WTP range of products

- Contribute to the development, reinforcement and implementation of long-term strategy and plans for the brand.

- Help in the development of, securing agreement to and implementation of annual brand plans & effort priorities to help the brand achieve its financial targets.

- Develop and implement effective & efficient consumer promotions to help achieve brand targets.

- Help develop and marketing campaigns for key influencers (contractors) to drive preference

- Responsible for the development and implementation of all communication and Point of Sale strategy