AkzoNobel - Brand Manager

Title - Marketing Brand Manager - Trims, Pre-Deco & DIY Reports To - Marketing Manager WMT, Pre-Deco, MASS, DIY Job Function - Marketing

Location - Gurgaon

Custodian of the entire Pre-Deco, Trims & DIY range, responsible to deliver on sales volume, revenue, market share and profit objectives of the category business through appropriate brand plans.

Key Accountabilities :

- P&L accountability - Ensuring Business Delivery on Pre-Deco, Trims & DIY portfolio in line with AOP (Annual Operating Plan)

- Drive high speed Innovation plans and manage the network to grow and deliver in white spaces through portfolio expansion

- Strategy Implementation of all brand activities to deliver top line and bottom line through cross functional teams and agencies

- Deliver on innovation pipeline for the portfolio

- Partner closely with R&D on product development process comprising of benchmarking, kitchen trials and on-field testing

- Lead the project network from product briefing to launch through collaboration with cross functional teams - R&D, Factory & production planning, Procurement, Finance etc

- Develop pricing strategy for new products in the portfolio taking into account the current laddering and competition pricing

- Liaison with external agencies for packaging design and development

- Accelerate initial placement of product through sales support programs - launch promotional offers, dealer meets & customer trial incentives

Strategy Implementation :

- Contribute to the development, reinforcement and implementation of long-term strategy and plans for the brand.

- Help in the development of, securing agreement to and implementation of annual brand plans & effort priorities to help the brand achieve its financial targets.

- Develop and implement effective & efficient consumer promotions to help achieve brand targets.

- Help develop and marketing campaigns for key influencers (contractors) to drive preference

- Responsible for the development and implementation of all communication and Point of Sale strategy

- Strengthen brand equity with consumers

- Build strong digital campaigns and communication for brand to start with activation on Digital Channel

- Build Service infrastructure with dedicated helpline to cater to consumer's technical queries in the category.

- Execute and plan ATL communication that drives brand consideration

- Build demand with sell in & sell out BTL activation plans