AJIO.com - Brand Marketing Role

About US :

- AJIO.com is an eCommerce venture of Reliance . "AJIO" (pronounced "aajio"), Our mission is to live life to its fullest.

- We launched on April 1st, 2016 @ Lakme Fashion Week .

- We are one of the largest online portal for women's wear, with clothing that fits all occasion for women, from western to fusion and ethnic wear.

- Our site offers collections from external brands like W, Biba, Chemsitry, M&S, etc as well as its own brand- AJIO. Our collection varies from dressy casuals to dress down denims, from high energy active to party wear. From maternity to yoga. Ethnic wear for special occasion to work and after. We also offer International brands from Russia, Turkey, Singapore, etc

- Currently our site offers only Womenswear and Menswear, but will soon be adding Kidswear.

Understand business goals and consumer expectations using a combination of your fashion-interestedness and deep analytical skills. Devise strategies and execute them to entice consumers to shop with us across the channels you manage.

A large part of your time will be spent in :

- Understanding business objectives and expectations laid by planning and buying & merchandising teams.

- Balancing these objectives with brand and business objectives and expectations to create short, medium and long-term brand strategy for AJIO and the brand pillars

- Drinking from the fire-hose that is our fashion lines - knowing and loving the merchandise intimately.

- Soaking in the numbers that Business Intelligence and Digital Marketing feed in and applying what you learn to constantly better what you do.

- Inspiring creative folks (internal and external) to create the best brand communication

- Looking for the devil in the details.

- Partnering with your team-mates that manage other channels to optimize the impact brand AJIO has in the mind of consumers

- Obsessing about getting more and more people to fall in love with brand AJIO and shop at AJIO.com

- Embracing trends - in addition to fashion trends - and incorporating them into our brand strategies and executions

- Developing brand-right promotions to increase sales.