Ajanta Shoes - Manager/Senior Manager - Marketing

Designation - Manager/ Sr. Manager Marketing

Location - Head Office, Kolkata

Qualification - MBA (Marketing)

Experience - Minimum 10 Years

Job Description:

- Develop and execute comprehensive marketing strategies for the Ajanta Shoes brand, encompassing traditional, digital, and hyperlocal activations.

- Manage and optimize the marketing budget, ensuring efficient resource allocation and maximum return on investment.

- Spearhead new generation trade marketing initiatives to drive sales and brand awareness among target audiences.

- Plan and implement impactful BTL activations to create brand engagement and excitement.

- Oversee Out-of-Home (OOH) media planning and execution to maximize brand visibility.

- Develop and manage relationships with marketing agencies, ensuring effective collaboration and cost-efficient solutions.

- Implement cutting-edge digital marketing strategies, leveraging online channels to reach and engage target audiences.

- Stay abreast of the latest marketing trends and technologies, adopting innovative approaches to drive brand growth.

- Develop and implement effective negotiation strategies to secure favourable terms with vendors and partners.

- Take ownership of all marketing activities, including media, branding, digital marketing, and events.

- Track and analyze marketing campaign performance, providing insights for future optimization.

- Collaborate with other departments (sales, product development, etc.) to ensure alignment and achieve shared goals.