Aiwa - Head - Growth Marketing/Performance Marketing

Head - Growth/Performance Marketing

About the role : We are looking to add a very seasoned Performance Marketeer

Role - Head - Growth Marketing and lead the entire growth charter

Location - New Delhi/ Gurgaon

Values of a Grade-A Head of Growth:

- Perfectionist - Someone who is able to execute well and be responsible for the key acquisition metrics. We seek a perfectionist who believes in improving small things throughout the funnel, to achieve the requisite metrics.

- Hustler - We are looking for an individual with a go getter attitude. We are a small, fast paced start up and you will be expected to be out there and get things done.

- Creative - You will be expected to explore different mediums / do experimentation / come up with unique campaign ideas for different target groups to drive growth and engagement.

- Data Driven - Analyse data, look for various patterns, use them to create campaigns and get new users

- Quick Learner - It's ok to not know everything, but, You are expected to learn new concepts quickly, and put them into action.

- Hunger to be the best in Performance Marketing.

What should you deeply care about? :

- Must know: Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.

- Work cross-functionally to build a thorough understanding of the funnel, identify experience gaps and points of frictions for new users

- Good to know: Amazon ads, Flipkart ads

- Past experience on funnels optimization on ad platforms, copies / images / video ads, landing pages etc.

Past experience to :

1) Reduce / maintain CAC while increasing acquisition budget.

2) Improve RoAS while increasing acquisition budget

- Good to have exposure of handling budget of upwards of 50L a months

- Past experience on ecommerce acquisition and retargeting is a plus.

- Comfortable in working with small teams with a high-growth mindset

What would you be doing? :

- Be responsible for optimizing acquisition cost through funnel optimizations.

- Executing campaign strategies across various channels.

- Full ownership of scaling affiliates and other mediums month on month

- Gathering data driven insights into campaigns and consumer behavior and implementing the learnings

- Developing and executing new and innovative strategies for consumer acquisition

- Continuous experiment and run A / B Testing on campaigns, messaging and targeting to improve ROI

Superpowers you'll need to be a success in this role? :

- 8+ years of experience in Performance Marketing

- Structured thoughts in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience in setting up and optimizing campaigns across traditional mediums (like Facebook, Google) and new mediums.

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement