Airtel - Senior Manager - Marketing - IIM/FMS/MDI/XLRI

About the role:

To manage existing customers of Airtel TN and build and execute plans to increase ARPU, reduce churn across all business lines of Prepaid, Postpaid, Broadband, DTH and Airtel payments bank

Key responsibilities:

- Right product offering and visibility to all segments of Airtel prepaid customers

- Plan and deliver programs every month on ARPU growth and churn reduction across all business lines

- Consumer insights through telecalling, FGD, direct customer interaction to build growth strategy to increase ARPU/Reduce churn across all business lines

- Regular analysis to deaverage business performance to derive analytical insights of consumer behavior

- Competition product mapping and competition performance mapping - Identify opportunities to scale up business and grow Revenue Market Share (RMS) faster than competition

- Cross functional working with Network & Customer Experience teams and build solutions to improve customer experience

- Build growth strategy for DTH and work with sales team in execution

- Build growth strategy for Airtel payments bank and work with sales team in execution

Skills Required:

- Urge to continuously challenge status quo and come up with innovative solutions to solve for customer problems

- Analytical aptitude to understand customer behavior crunching large set of data

- Manipulate data using Microsoft Excel to arrive at Analytical insights

- Hands on knowledge of SQL to work with large quantum of consumer data is a must

- Ability to build a story in Microsoft Presentation and present to top management

Educational Qualification:

Postgraduate - PGDM/MBA from Tier 1 colleges

Work Experience: FMCG experience preferred