Airtel Payments Bank - Product Marketing Manager

As a Product Marketing Manager you would work alongside Product, Growth Marketing and Sales teams to develop innovative products and their GTM strategy. You would also lead the key partner marketing initiatives in the online world.

Building digital products and scaling them up:

- Identifying user needs by deeply understanding consumers to create data drive actionable insights for product teams

- Independently driving impactful GTM launch strategies by building value proposition, messaging, positioning etc.

Custodian of digital tone of voice and product journeys:

- Facilitate in creation of content and communication for digital product journeys basis defined digital Tone of Voice

- Ensure consistency in messaging as per Tone of Voice across mediums (app, website, call centres etc)

- Analyze user journeys in collaboration with product and growth teams to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs

Partnership Marketing:

- Own marketing at online partner platforms in collaboration with alliances team. Measure and analyze impact, share findings with larger group and create actionable programs leading to user growth on online partner platforms

- Drive end to end marketing initiatives, creative development, planning, budgeting for national and regional Large Format retails in collaboration with alliances team and facilitate in enhancing business metrics

- Strategize and execute marketing activities for new revenue streams planned