Airtel Payments Bank - Digital Marketing Manager

Purpose of the Job

Be instrumental in driving business through seamless Digital strategic planning & execution, creating high impact marketing campaigns, brand recall and digital-marketing initiatives.

Your Key Responsibilities -

- Drive digital plan and execution across online channels

- Create and manage digital marketing (Brand, Programmatic, social, affiliates) strategies and leverage campaigns to deliver on business objectives

- Manage large-scale campaign planning, execution, and optimization strategy for both performance and brand awareness objectives

- Build digital plans and execute growth charter for retention cohorts

- Own the strategic development of digital marketing, through a strong mar-tech and data-driven acquisition approach

- Drive, manage, and partner with key internal and external stakeholders

What to bring

- 3+ years of experience in Performance and Digital Marketing for consumer products

- Preferred combination of experience in online acquisition & retention marketing in ecommerce / digital native brands or agency

- A good understanding of funnels, audience segmentation, creative best practices, and marketing briefs

- Excellent skills in analytical and logical reasoning, ability to analyze large and complex data-sets to realize appropriate strategies and solutions for programs and campaigns

- Thorough understanding and experience of Bid optimizers, RTB, DSPs, DV360, Campaign Manager, Ad exchanges, DMPs, Audience targeting/segmentation, and web analytics, measurement tools like GA360 / Amplitude / Appsflyer/branch

- You are comfortable working in a busy, fast-paced work environment, believe in first principles, and have the skill to transform broad ideas into action plans

- You have a high level of ownership, comfortable working in independent environments as well as in a large team setup