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28/11 Garima Bhardwaj
Senior Manager - Talent Acquisition at Airtel Payments Bank

Views:517 Applications:194 Rec. Actions:Recruiter Actions:25

Airtel Payments Bank - Campaign Lead - ATL/Digital Marketing (4-9 yrs)

Gurgaon/Gurugram Job Code: 1343175

Campaign Lead ATL/Digital Marketing


- The incumbent is required to manage all campaigns for Airtel Payments Bank from an ATL(TV/Print/OOH/Radio/Digital) marketing perspective. Apart from communication development, the incumbent will be required to oversee necessary consumer research, and evaluate/optimize media plans .

- Managing ATL/Digital agency relationships including evaluation and association.

- Owning ATL/Digital aspects of every campaign, including, but not limited to:

- Campaign Development (Creative brief, communication strategy & creative development with agency stakeholders, Marketing mix development)

- Media planning & optimization

- Campaign Execution (End to end production and delivery of material to relevant agencies/channels/partners)

- Campaign budgeting and operations

- Internal stakeholder alignments including compliance, legal, alliances, sales, finance, SCM etc.

- Achieving Marketing and Brand KPIs for campaigns including Awareness, Preference, ITP etc.

- Achieving Business KPIs for campaigns including throughput, usage etc.

Women-friendly workplace:

Maternity and Paternity Benefits

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