Airtel - Manager - Go To Market

Job Title : GTM Marketing Manager

Job Level : Manager/Sr. Manager

Function : Marketing

Reporting to : Marketing Head

Who are we ?

A true Indian MNC, operating out of 17 countries across Asia and Africa, we serve one in every 25 people on this planet. We aim to work towards our vision, driven by our values of AIR - Alive, Inclusive and Respectful. Being the world's 3rd largest telecom service provider, we believe in providing our employees with an inspiring and motivating environment.

Deliverables (Maximum 5-6 key responsibilities) :

Deliverables

- Steering business planning and performance management activities including development and execution of joint sales plans, local area marketing and communication, and hosting constructive meetings

- Spearheading customer segmentation, and defining customer journeys for various business operations

- Performing monthly market research activities and competitive analysis

- Digitization planning, pipeline development, and implementation to improve Sales force effectiveness

- Partnering with multiple disciplines (including campaign teams, digital and insight teams, product/solution marketing, partner marketing and field/regional marketing) to drive visibility, engagement and demand in target accounts/markets

- Leading the work on development of new revenue streams for Airtel

Decision level :

Prime:

Final Decision Making authority, accountable to the Management

Shared:

Decisions reached jointly with peers on a collective basis

Contributory: Makes a major contribution to a decision or policy judgment reached by others

Demonstrate (Key competencies) :

- Thorough knowledge of tendering business in industry

- Zeal to tackle new challenges.

- Knowledge of Sell through business in large & complex project

- Ability to devise creative ideas to attract the target customer's attention

- Good communication & presentation skills (oral and written)

- Result Oriented

- Highly Analytical

- Self-Motivated

- Adapting to changing environment as per organizational needs

- Learning New Technology

Upkeys :

- UNR & Acquisition

- Driving market/ revenue share

- Devising & implementation of schemes for Salesforce effectiveness

- Defining customer journeys

- Product Segmentation

- New Product plans and launch

- BTL/ ATL Calendar strategy & budgeting

Educational Level

Must have:

- MBA or equivalent

Preferred:

- B. Tech. + MBA

Working Experience :

Must have:

- Manager: 6+ years experience in the Corporate Sector preferably from telco/system integrator/IT industry