Posted By
Devya Bhatnagar
Talent Acquisition & Social Media Manager at Bharti Airtel Limited
Last Login: 11 September 2014
Posted in
Sales & Marketing
Job Code
141960
Purpose of the Job:
- To conceptualize, develop and implement a comprehensive strategy/framework for customer usage & retention for all product segments
- Segmentation & targeting - Identification and sizing of target segments – Demographic & Psychographic and devise strategies & programs to target the same.
Deliverables:
- Working closely with the circle marketing resources to execute the national strategy ,clearly articulating policy guidelines and national frameworks for the circles to operate in. Assign circle targets & develop follow up & review mechanisms on circle performance.
- Usage Enhancement strategy & programs -Repeat cash ins (RCI),customer transaction volume & value, diversity of transaction
- Drive Customer Retention -Activate/REC base – inactivity & win back programs
- Mother Ship Benefits -Establish & drive key metrics for mother ship benefit, performance monitoring on these metrics, design and implement programs to deliver the same
- Communications Policy - Design and Implement the communications policies, ensure execution of the same across key stake holders
- Identification of collaboration opportunities with other lines of businesses - Airtel landline & DTH to drive customer usage so as to leverage the scale & size of Airtel.
Educational Level :
- A recognized postgraduate degree in Management (preferably from a premier institute) with specialization in Marketing.
Working Experience :
- At least 8-10 years working experience. Desirable that at least 2 year should be in telecom sales/ marketing.
- Prior experience in U&R is preferable
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Posted By
Devya Bhatnagar
Talent Acquisition & Social Media Manager at Bharti Airtel Limited
Last Login: 11 September 2014
Posted in
Sales & Marketing
Job Code
141960