Airtel - Head - Marketing - Enterprise Segment

Head Marketing - Enterprise

Who are we :

- Airtel Business is the enterprise division of Bharti Airtel. We have a robust global network across 50 countries and one of the biggest data center imprints in India. We are a leading and most trusted provider of ICT services for businesses in India and across the globe.

What we do :

- We serve over 1000 global enterprises, 2000 large and 500,000 medium/small businesses across India through our diverse portfolio of services which includes Voice Solutions, Data Solutions, Video, Conferencing Solutions, Network Integration, Cybersecurity, IoT, Cloud, Data Centers, Managed Services, Enterprise Mobility Applications and Digital Media among others.

- We are engineered to GO BEYOND and dedicated to deliver tailored solutions for businesses. Our ability to reach and serve customers anywhere and everywhere in the world has made Airtel Business, the one-stop solution for connectivity, cybersecurity, IoT and cloud services.

What will you do :

- Devise a comprehensive Vision, roadmap, marketing strategies and compelling campaigns to accelerate revenue growth, customer acquisition and retention for Airtel enterprise business

- Carrying industry focused market research and data analytics in order to keep up to date with current market trends, as well as predict future trends for revenue impact

- Leverage market feedback & insights to develop the most effective narrative and positioning in the marketplace

- Plan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitions

- Create a powerful cadence for communicating with the high value accounts in a compelling way. Produce high-quality engagement content for our customers such as market surveys, Webinars, Whitepaper, Case Studies, Blog, Videos, etc.

- Manage customer interaction, including online/ offline communities, events, customer advisory boards, user groups, and executive roundtables.

- Measure the performance of all activities and campaigns, and assess them against goals

- Provide ongoing reporting, develop actionable insights, test and learn approach to new initiatives

- Effectively communicate the strategic B2B marketing approach to key senior stakeholders across Marketing, Sales, and Operational teams to get their buy-in

- Build a team that is diverse and has the domain expertise to build a marketing engine for the B2B business

- Set the strategy for reaching the goals, establish the budget allocation and guide the team to be successful and make things happen

What do you need to have?

- 10+ years of B2B sales marketing experience with proven success in both strategy and execution of innovative, high-impact campaigns

- Strong consumer out thinking with proven track record in revenue growth in a highly competitive environment

- Strong analytical skills and the ability to consume data and draw insights that drive the business forward

- Ability to influence and thrive in a collaborative work environment and excel under pressure

- Cross functional leadership skills with experience working on complex, time-critical projects

- Track record of leading high-performing teams that deliver results while having fun

What's our Culture?

- Professionally run, with an entrepreneurial thought process, the workplace teems with curiosity, vision for growth, and thought-provoking challenges. As you enter one of the most dynamic industries, with Airtel, you will be a part of a process-centric, but rapidly modulating work culture, with a will to win in all facets of our businesses.

- At the same time, all work and no play isn't how we do things at Airtel. Here, innovation is a way of life and we believe that a dynamic and friendly environment helps our employees strike a healthy work-life balance. In fact, a defining characteristic of life at Airtel is a fun, youthful and vibrant work culture