Founder at AgroTribe
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AgroTribe - Head - Marketing (8-12 yrs)
Job Responsibilities :
Business Management and Strategy :
- Define and set overall business strategy, business growth targets and product targets for the company.
- Ownership of developing and ensuring execution of long term and short term business plans / targets.
- Discern market trends and develop strategies to maximise revenue potential from prospective customers.
Execution Ownership :
- Formulate and ensure execution of the strategies for SEM/ASO/SEO, content, affiliate, alliances and APP marketing.
- Generate leads and drive conversions from every possible source while controlling overall ROI. Come up with innovative ideas and growth hacks to drive more business.
- Increase the no of app Installations and subscription revenue on Daily / Monthly basis. Drive Transactions vertical.
- Track, report and optimize key business metrics across different channels using a variety of tools
- Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes.
- Optimize all paid ad campaigns across Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number of conversions at the best possible ROI
- Understand our target group perfectly and translate that knowledge to create the perfect targeting across all digital channels
- Discover and manage relationships with influencers and other corporate alliance partners in order to generate more leads
- Find and manage relevant affiliate marketing agencies that can run performance-driven campaigns to drive more business
Leadership Management :
- Hire, train, mentor, and manage a team.
- The setting of KRAs and driving business.
- Create a thriving environment for a high performing team.
Preferred Background and Experience (Must Haves) :
- 8+ Years in Marketing.
- A proven track record of upward revenue trajectory (3/ 4/ 5X growth history).
- Experienced breadth & depth in minimum 2 B2C products
- Exposure of managing at least 1 Mobile product.
- Minimum 1 early-stage startup for at least 1 year
- Minimum 1 year in pure strategic role.
- Out of hands-on execution.
- Past experience of managing relationships with influencers, agencies and alliance partners with regular correspondence to maximize lead flow.