AgroTribe - Head - Marketing

Job Responsibilities :

Business Management and Strategy :

- Define and set overall business strategy, business growth targets and product targets for the company.

- Ownership of developing and ensuring execution of long term and short term business plans / targets.

- Discern market trends and develop strategies to maximise revenue potential from prospective customers.

Execution Ownership :

- Formulate and ensure execution of the strategies for SEM/ASO/SEO, content, affiliate, alliances and APP marketing.

- Generate leads and drive conversions from every possible source while controlling overall ROI. Come up with innovative ideas and growth hacks to drive more business.

- Increase the no of app Installations and subscription revenue on Daily / Monthly basis. Drive Transactions vertical.

- Track, report and optimize key business metrics across different channels using a variety of tools

- Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes.

- Optimize all paid ad campaigns across Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number of conversions at the best possible ROI

- Understand our target group perfectly and translate that knowledge to create the perfect targeting across all digital channels

- Discover and manage relationships with influencers and other corporate alliance partners in order to generate more leads

- Find and manage relevant affiliate marketing agencies that can run performance-driven campaigns to drive more business

Leadership Management :

- Hire, train, mentor, and manage a team.

- The setting of KRAs and driving business.

- Create a thriving environment for a high performing team.

Preferred Background and Experience (Must Haves) :

- 8+ Years in Marketing.

- A proven track record of upward revenue trajectory (3/ 4/ 5X growth history).

- Experienced breadth & depth in minimum 2 B2C products

- Exposure of managing at least 1 Mobile product.

- Minimum 1 early-stage startup for at least 1 year

- Minimum 1 year in pure strategic role.

- Out of hands-on execution.

- Past experience of managing relationships with influencers, agencies and alliance partners with regular correspondence to maximize lead flow.