AgroStar - Manager - Marketing

About the job:

AgroStar is Indias foremost AgTech start-up with a mission of #HelpingFarmersWin. Shardul and Sitanshu started AgroStar with a vision to solve two of the biggest problems in Indian agriculture - Lack of guidance for scientific/sustainable farming and limited access to great quality farm inputs.

Today AgroStar provides full-stack solutions to millions of farmers across 6 Indian states via an omnichannel approach. Along the journey, we have built Indias largest agronomy advisory center, a highly engaged digital farmer network with over 5 million users, and a retail network of 6000+ stores.

These technology-enabled channels work together to help farmers produce better and achieve higher price realizations by providing appropriate advice, timely input delivery, and output market linkages.

In March 2022, we acquired INI Farms, and with this, we are now exporting our farmers produce to over 32 countries across the globe. With massive synergies across the value chain to unlock, we are excited about our next phase of exponential growth while being more mission-focused than ever before!

#HelpingFarmersWin!

Backed by prominent investors and partners we are rapidly growing our full-stack platform and access to credit.

The Role: As the Manager of marketing, you will:

- Establish brand and product positioning on the field, identify target audiences, and develop marketing plans and strategies across different channels and segments for multiple states

- Deploy successful marketing campaigns and own their implementation from ideation to execution, leveraging internal support and driving collaboration with the field marketing and sales teams

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

- Oversee and approve marketing material, from hoardings, banners, and print collaterals

Qualifications we look for:

- Prior experience of 5+ years in the marketing field in the agriculture space.

- Knowledge of cropping patterns and seasons is a must preferably Paddy, Maize, Mustard, Millet, etc

- Experience of working in states like Uttar Pradesh, Madhya Pradesh, and Bihar is an added bonus

- Willingness to travel

- Most importantly, we are looking for passionate intrapreneurs who want to work at the grassroots level, drive impact in Indias biggest sector, and Help Farmers Win!