Agrocorp - Head - Marketing

We are excited to announce that we are actively seeking a dynamic individual to join our team as the Marketing Head. This pivotal role involves spearheading our marketing initiatives, driving engagement with our target audience, and ultimately contributing to the growth and success of our organization.

Role Overview:

The Marketing Head is tasked with creating high-value communication strategies targeted at our key markets, ultimately driving the sale of our services and products. This individual plays a pivotal role in understanding customer needs, crafting irresistible user experiences, and developing effective brand communication initiatives.

Education & Experience:

Professional Experience: Minimum of 10 years of hands-on experience in B2C marketing, with prior exposure to B2B marketing, considered a significant advantage.

Educational Qualification: MBA from a prestigious institution.

Skill Set: The ideal candidate should possess strong technical acumen, be data-driven, and demonstrate proficiency in utilizing online marketing tools.

Responsibilities & Deliverables:

a) Create a Marketing Plan: Develop comprehensive marketing strategies aligned with organizational goals and market dynamics.

b) Creating Marketing Collaterals: Conceptualize and produce compelling marketing materials to effectively communicate brand value propositions.

c) Effective Brand Communication: Establish and maintain consistent and impactful brand messaging across various channels.

d) PR Strategy & Influencer Management: Formulate strategic PR initiatives and manage relationships with influencers to enhance brand visibility and credibility.

e) Optimize Customer Lifecycle: Implement strategies to enhance the customer experience and maximize customer lifetime value.

f) Onboarding Vendors and Agencies: Facilitate the onboarding process for external partners to ensure seamless collaboration.

g) Report Generation: Analyze marketing data to generate actionable insights and produce comprehensive reports for stakeholders.

h) Create Effective Employee Communication: Develop internal communication strategies to align employees with marketing objectives and foster a cohesive organizational culture.

i) Creating a B2B Market Plan: Devise specialized marketing plans targeting B2B clients to expand market reach and drive business growth.

Collaboration & Opportunities:

Work closely with the sales team to identify and capitalize on collaborative opportunities, fostering strong channel partner associations for mutual benefit and sustained growth.