AGM - Sponsorship Sales - Media Firm

The Role:

The role of Asst. General Manager - Sponsorship Sales is focused around generating revenue by acquiring sponsors for conferences and other business events. The person is responsible for tailoring proposals for prospective clients, which should in turn result in long term rewarding relationships. This exciting B2B sales role is suited for driven, career-focused over-achievers that enjoy recognition and are willing to challenge themselves in order to attain it. We are looking for an individual who has a strong sales background (preferably in B2B sales) and the ability to develop and maintain effective client relationships. Time Management, Planning, Leadership and Organizational Skills are crucial to be successful in this role.

Key Attributes:

- Utilize telephone solicitation, electronic and written correspondence and face-to-face meetings as tools in order to reach and exceed the budgeted sponsorship target for each conference.

- Making sure his team is clocking revenues as per the targets

- Meeting agencies to understand client budgets and keep them updated on various IPs we are executing

- Presenting agencies the value break-up (Media & Non-Media) with respect to the proposal shared with clients.

- Research and develop a list of potential sponsors for each conference

- Conduct relevant market research and analysis to identify key trends in the sectors' advertising and marketing strategies and provide a solution to those strategic needs.

- Maximize revenue and ensure that revenue targets attached to conferences/summits are achieved.

- Update the company Maximizer database as required; Invoice sponsors and exhibitors once agreements have been reached

- Liaise with the Marketing Team and build drip marketing campaign for each conference IP.

- Constantly monitor market penetration and design strategies to strengthen our footprint

Skills Required:

- Relevant B2B Sales experience Understand Concept selling

- Good negotiation skills

- Successful track record in developing and managing conference brands for at least 2-3 years

- Good contact with Media agencies

- Should understand cost bifurcation ( element wise - Media & Non-Media) and present the same to agency

- Domain knowledge in at least two sectors. Preferable sectors - Finance, Retail, Education, Infrastructure, Telecom & Technology or Horizontal platforms

- Excellent writing, editing, communication, presentation, human relations and interpersonal skill

- Analytical bent of mind with an ability to have a consultative approach towards clients

- Proactive

- Ability to strategize and execute long term vision

- Knack to multi task

- Exceptional networking skills

- Out-of -the-box thinker

Qualifications & Experience:

- Atleast a graduate with a business or related degree with a minimum experience of 5- 10 years.