Lenskart - CRM Head ( AGM / Sr Manager) Job description Lenskart was founded with a vision to help people see the beautiful world by revolutionising the eyewear category in India and beyond. The ten-year-old company now delivers 7 million + spectacles a year in India and Singapore and plans to ship out over a billion glasses over the next ten years. Lenskart being an omnichannel direct to consumer retail brand provides a unique ecosystem of a full spectrum of analytics use cases which very few companies in the world provide. This creates a unique challenge and opportunity for professionals to learn and contribute, at the same time solving a 2 billion+ problem. Our Marketing team is a key growth & central function in Lenskart to drive the company's customer experience vision. We are looking for the CRM Head for India market who will be responsible to drive the direct marketing campaigns to drive - - Traffic to our customer touchpoints including stores, apps, websites, telesales - Coordinate with key business heads for marketing needs and plan campaign strategies. - Drive customer retention, repeat rates and growth of business/coordination with key business stakeholders. - Plan & execute targeted campaign strategies across multiple customer channels of SMS, Email, and Push Notifications - Maximize marketing ROI and efficiently manage campaign budgets by providing campaign analytics - Coordinate with channel vendors to optimize channel costs. - Innovate on campaign strategies with the use of content, tech and data. - Provide Campaign ROI / Budget utilization analysis and update to management. Job requirements The candidate needs to have 8-10 years of relevant experience, and a strong blend of hard and soft skills. - Bachelor's / Master's degree (MBA, B.Tech, Economics) from tier 1 /2 colleges - Strong stakeholder management skills and assertively manage expectations and negotiate. - Demonstrated Experience in working with marketing automation (Marchtech) and email marketing tools any one (Clevertap, webengage, moengage , hubspot) - Strong experience with SMS, Email, Push notifications, Whatsapp , SMS marketing. - Strong team management skills and able to lead a team of 4-5 people. - Strong understanding of Marketing Analytics with hands-on working knowledge with data in excel / sql / bi tools. - Strong capability to understand business problems in the context of an Omni Channel Retail and use data to solve them. - Strong Experience in B2B CRM and loyalty marketing with expertise in scaling up conversions and retention metrics in the Retail Industry. - Strong: experience in marketing D2C, Online, and Retail channels. - Preferred: An understanding of premium content in the fashion, design, travel and lifestyle spaces. - Excellent communication, teamwork and problem-solving skills Location : Gurgaon

Gurgaon/Gurugram

AGM/Senior Manager - CRM Head 

AGM/Senior Manager - CRM Head  ,Job Description for AGM/Senior Manager - CRM Head  in Talent Socio in  Gurgaon/Gurugram for (7-14) years of experience. Apply Now!

Job Description for AGM/Senior Manager - CRM Head  in Talent Socio in  Gurgaon/Gurugram for (7-14) years of experience. Apply Now!