Hiring for a AGM/Sr. Manager - Product(Brand) with a leading FMCG player.
Location: Mumbai
Job role:
Leading the Marketing & Communication efforts on the brand.
The role encompasses conceptualization & creation of Brand Key & Brand Purpose, Development of Marketing Mix and Deployment across ATL & BTL Media.
The role would work closely with the Product Category Team and Marketing Services team like Consumer Insights, Media, Digital & Brand Activation.
Development of Integrated Marketing Communication Plan in line with the strategy.
Create On-ground activation models in conjunction with the Activation Manager
Create Media & Content strategy & execution in conjunction with the Media & Digital Manager.
Education:
MBA (Marketing) from Premier B School.
Required skill set:
8+ years of experience with 6+ years in brand management.
Sales experience ( if any ) will be preferred.
Should have worked in a FMCG set up.
Sonia
Kelly Services
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