AGM - Retail Marketing - Automotive Business

Job Description

Job Title : AGM Level

Role : Retail Marketing

Grade : Dept/SBU Marketing

Location : Thoraipakkam Park, Chennai

Organization Relationships : Supervises External ( Dealer Marketing , Regional Marketing Agencies )

Co-ordinates with : All

- Internal Marketing , Sales & Aftersales , Purchase , Finance & Legal

- External Marketing agencies & dealer

Job Responsibilities :

- Develop & execute annual retail marketing plan jointly with local sales team keeping in mind brand and volume objectives

- Budget plan for the year broken down to key initiatives which are measurable , trackable through strong ROI approach

- Monthly , quarterly & annual reconciliation of spend , billing through internal finance, agency & dealer finance teams

- Develop key relationship with local media , BTL agencies to bring innovation across all our key initiatives

Job Specification :

Qualification : Graduate /Post Graduate ( Good to have)

Experience : 10+ years

Competencies :

a) Technical Understanding retail marketing of automotive business

- Field experience of working along with dealer and regional sales team

- Expert in designing trendsetting local campaigns that call consumers to action

- Understand & analyze sale traffic data across multiple sources

b) Behavioral Communication

- Initiatives

- Drive

- Team Work

- Problem Solving & Solution oriented